A Senior’s Guide to Making Money Online
Chapter 1: Picking a Niche That’s Right for You
As a senior citizen, you have many experiences and interests that can serve you well in the world of Internet Marketing. Even without being a so-called “expert,” your years and insights far surpass the younger generation’s ability to lead an audience.
Picking a Profitable Niche
When it comes to launching a career online, there are many reasons for pursing this type of career. You might just want a purpose in life – the ability to start over fresh and do something you love.
But for many seniors, income is a heavy factor in their decision to get into online marketing, so you’ll want to focus on a niche that combines personal satisfaction with income potential.
When you’re looking at a niche based on profits, first, consider whether there’s a large enough audience for it. If you go too narrow, it might be harder to make money. Make sure that it’s a niche or demographic that pays for information or tangible items, too.
Some niches lean heavily toward tire kickers – or people unwilling to pay any money for advice or tips. You can look on sites like Amazon or Barnes and Noble and see if people are buying books that explain the niche topic.
It’s even more profitable if you can find a niche that combines tangible and digital marketing. A digital product might be a book on “losing weight with smoothies” while a tangible product might be the blenders that make the smoothies.
Anti aging is a great niche that’s profitable and perfect for seniors to get into. People want to know all sorts of information – such as protecting your memory, getting fit, how to keep wrinkles at bay, and more.
Of course, think of the tangibles that go along with a topic like that – there are thousands of products for anti aging in the beauty and fitness categories. All you have to do is lead the way and guide them to the right products!
Picking a Niche That Makes You Happy
As a senior just getting into online marketing, keep in mind that you don’t have to sacrifice enjoyment for a paycheck. You can merge your interests with profitability. So let’s say you’re finally retired and can’t wait to spend every day playing golf.
You could start a niche golf site where you’re giving tips and recommending or reviewing products on a regular basis. Amazon sells all sorts of golf equipment and trainers that you could earn a commission on.
Topics like fishing, knitting, cooking, and even saving your marriage are all hot sellers that might be interesting and profitable for you to tap into. There are hundreds of lucrative niches that would make you smile – so keep the things you enjoy in mind as you begin hunting a niche of your own that will bring happiness to your life.
Picking a Niche Based on Your Knowledge
Some of you may have life long careers that you can now put into action online as an entrepreneur. Whether you were a mechanic, a plumber, a lawyer, or a teacher – there are people willing to pay for the information you share.
You can create a career that allows you to share your expertise, and then cash in on recommendations based on your experiences. And don’t be afraid to get into a niche where you’re not an expert, too.
Many people love learning right alongside others, so you can start a blog and share your own journey of learning something new, letting your readers see your successes and setbacks – and they’ll still enjoy following your progress.
In fact, many people say it takes the pressure off of them and makes them feel more comfortable learning from a fellow newbie than from someone who talks over their heads and doesn’t seem to remember what it was like to be new.
Trend-Based Niche Markets
There are some topics that are trendy, and you can make money on those. For example, the Zika virus is big in the news right now. You could create a specific eBook on protecting yourself from mosquito-borne illnesses and launch it to the survival crown.
You could also create blog posts recommending top protection from mosquitos bites. That might include repellant, nets, bracelets, and even more expensive items like traps – all of which would pay a commission to you.
Evergreen Niche Markets
On the opposite side would be the evergreen niche market. That might be a bit broader such as a broad survival site or a general survival health site where you could recommend things that are always on the minds of that demographic.
Anti Aging and weight loss are two more examples of evergreen niche markets. There will always be people fighting the aging process and trying to lose weight. But there will also be trend patterns such as a fad diet, which allows your profits to spike temporarily.
Merging Niches for Broader Appeal
Another cool way to pick a niche is to merge topics! For example, anti aging and weight loss can be combined – or golf for fitness. You could merge things like gardening and stress relief, and that opens the door to all sorts of stress management and gardening products you could promote.
However, make sure there’s some sort of logical connection between the two. For example, don’t just stick cooking and anti aging on the same site. If you specifically want to share cooking for anti aging, with herbs and foods that turn back the clock, then that’s fine!
Or, don’t even merge niches – just keep it broad like, “Cooking” and then you can cover all sorts of cooking – cooking for:
- Weight loss
- 1-2 people
- Dinner parties
- Cooking for the Holidays
- Food allergies
- Picky eaters
- Crockpot cooking
- Grilling out
- Cast iron cooking…and so on
By keeping it broad, you never paint yourself into a corner with too few topics to discuss, and each blog post on your site serves as an entry point for someone to get to know you and your lessons.
Drilling Down to Dominate a Narrow Niche
Of course, you might start out thinking in terms of a broad topic, like fishing or golf. But to some, it may seem overwhelming trying to teach all of that – or maybe you just have a specific and narrowed interest in the topic.
You can narrow down and position yourself as the go to person for a smaller demographic, searching for information that suits their needs, rather than everyone, everywhere.
So for instance, you could do a narrow site on:
- Getting rid of (or minimizing) wrinkles
- Cooking for Diabetics
- Bass Fishing
- Improving Your Short Game (for golfers)
- Raising Chickens (or homesteaders)
You can also start out with a broad site, see which topics you end up enjoying most, and branch off into smaller topics over time. That way, if they’re all connected, your audience can easily find more good information shared by you in a similar topic.
For example, someone might come in on your anti wrinkle site, and like what they see – so when they see a link back to your main anti aging site, they might click there and go read about whatever you have to offer in terms of information on fitness for aging individuals, brain health and more.
The great thing about brainstorming a good niche is that you have the opportunity to build as few or as many sites as you can keep up with. And if you get started with one and find out it’s not right for you, you can sell it or delete it and move on to something else!
Chapter 2: Getting Your Website Up and Running
Once you decide on a niche, it will be time to build a home on the ‘net so that you can share information and welcome an audience who will grow loyal to your teachings. You’ll do that by buying a domain and getting a service to host the files for you.
The best (easiest) system of conveying information is with a simple blog, so we’ll talk about what to consider when you set up your blog online and begin inviting people to read what you have to say.
Getting a Domain of Your Own
A domain is the address where your website will be. For instance, www.YourDomain.com. Some people will say it’s okay to go with a .net or .org domain, but it’s always best to go with a .com domain because that’s what most people remember to type in.
As for what the domain address will be, you have a couple of choices. You can brand a catchy name or go with a keyword-based domain. A keyword is a word or phrase that’s relevant to your niche topic.
So for example, these are catchy domain ideas:
- PioneerPatty.com might be great for a woman teaching survivalists to learn old fashioned homesteading
- GridlessGuy.com might be a brand domain for a guy who teaches you to live off the grid
- SassySaver.com might be a woman teaching couponing to save money…and so on
But when you have domains like that, sometimes it’s hard for people to know just by the name, what your site entails. So it’s often best to go with a keyword-based domain, which would be something like this:
- SurvivalForKids.com – a site teaching parents how to ensure their children are ready for a survival situation
- SaveYourMarriage.com – a site that shares tips on rekindling the love between spouses
- AntiAgingBeautyTips.com – a site that focuses on the beauty element of anti aging
So first, brainstorm some common keyword phrases in your niche topic. Some words that people often use along with their keyword phrases are:
So if you go to Godaddy.com or another site that sells domains, you can type in the one you’re considering to see if it’s available. If you start with AntiAging.com, you’ll probably find that someone already owns it.
But they may not own BestAntiAgingTips.com, for example. Play around with it and see what you can come up with. There are free (and paid) keyword tools that will do the brainstorming for you if you get stuck.
Once you find something that you feel represents the broad or narrow slant that you want, you can buy it. Here’s a money savings tip: Go to Google and type in the month and year and then the words GoDaddy dot com coupon.
This should pull up a variety of coupons that take the cost of your domain from $12 to just $1.99 or less. Other domain sellers may have coupons too, so don’t forget to look online for those!
Finding a Host to Display Your Site
Hosting is a bit more confusing for many people. Go with a big name like Hostgator or another provider that has 24/7 help available. This decreases the amount of frustration you’ll have if something goes wrong or you feel stuck.
You host will let you buy an account in monthly increments, to keep costs low. You can get hosting for well under $10 a month and this is where all of your site’s files will be housed so that when a visitor goes to your domain, the files are presented to them on your behalf.
Ask the hosting agent for the smallest package that gives you one site to start with. You can level up with more than 1 site later if you want, but that will save you a few extra dollars per month.
When your hosting is set up with your domain, you’ll log in to your domain registrar and “point” the servers to your new host. There are many tutorials on exactly how to do this for each hosting company, so just Google it. If you get stuck, call the host or domain registrar and have them walk you through it over the phone.
Using a Blog as Your Home Base
WordPress is the best blog platform for you to use for your site. It allows you to have pages where you sell products and blog posts where you give on-going tips and advice or make recommendations.
When you log into your hosting account via cpanel, you’ll see the option for a QuickInstall of WordPress. Just follow the directions and it will deliver the login URL (usually yourdomain.com/wp-admin) and you can get started blogging!
There are step-by-step videos online that you can watch if you need some hand holding, but the system walks you through it easily. When your blog is live, go through the settings and choose how you want your blog to perform.
For example, you’ll choose how many posts you want it to show on the main page, whether or not people can leave comments, and even how you want each post to look in the URL (the web address) of your site!
You can select from a wide array of free WordPress themes, and each one has a unique layout of text and images. You can also find paid themes online if you prefer to buy something specific.
You can create a nice header yourself or, if you don’t have any graphic experience, hire someone to make a header for your niche that includes images that reflect your topic as well as the name of your site.
Don’t make the mistake of trying to set up the perfect blog right off the bat. Keep it simple, not overloaded with plugins or other bells and whistles. As you learn the ropes of how to run a WordPress blog, you can implement more advanced strategies over time.
Chapter 3: Building a List of Loyal Subscribers
There are some niche markets where it may not matter if you build a list of subscribers. For example, if someone is buying a tangible item such as a toy for their grandchild once every major holiday like Christmas and birthdays.
But with most niche markets, there are multiple selling opportunities, so that means you want to have the visitor’s name and email address so you can follow up with more tips and advice – as well as promotions to offer.
If you have a site on countertop blenders, for example, you can still promote things to this list that are relevant, if not specifically about the item they purchased. You can promote cookbooks, accessories, and other kitchen appliances they might be interested in.
What Can a List Do for You?
A list of subscribers means you don’t have to continue working hard for every single sale you get. If you fail to build a list, then you’re constantly shuffling around online trying to get traffic to your blog so you can earn a commission.
If you capture the name and email addresses from visitors instead, then you can simply blast out an email that informs and educates your subscribers about something, and maybe offers insight on an item they might wish to buy.
The only thing you have to remember is that it’s a privilege to be given access to someone’s email inbox, so you have to treat the subscribers wonderfully so that you aren’t seen as intrusive and annoying.
Which Email Autoresponder Should You Choose?
There are many email autoresponder services online. Some are free, or have free starter options, and others are paid services. You want something you can grow with over time.
If you absolutely don’t have the budget for an email autoresponder, then get started with a tool like Mail Chimp. But if you can spend under $20 a month, go with a professional service such as Aweber, GetResponse, or others.
Normally, these services have you level up over time. So for instance, on Aweber, it might be $19 a month for up to 500 subscribers, but you get unlimited email sending abilities.
As you grow to 2,500 and 5,000 or more subscribers, your rates go up slightly. That isn’t a problem, though, because the list will allow you to make more profits, so the autoresponder ends up paying for itself.
Tips for Setting Up Your List and Emails
Whenever you go through the process of setting up your email autoresponder, make sure you provide a P.O. Box as the address or else it will show your home address to everyone who subscribes to your list.
Make sure you go in and set up a welcome email for your new subscribers that they will receive after they confirm their email address. You want to use a system that makes them confirm their subscription so that you’re not accused of spamming anyone without their permission.
In your welcome email, make sure you share the link to whatever opt in gift you offered, like a short report. Invite the reader to contact you if and when they need help, and give them a link or instructions on how to do that.
Set up your opt in form on the sidebar of your blog, and share it at the bottom of each blog post as well. You can have a little eCover made if you’re giving away a short report, and have that positioned right above the opt in form on your blog.
When it comes time to use your email list, you’ll log in and choose between a follow up or broadcast email. A follow up email is good for if you want new subscribers to see whatever you email out about from here on out.
But if it’s something that might be temporary, like a coupon for a sale, that wouldn’t go into your follow up series because it will eventually expire, and people 6 months down the road would get an expired promo code.
Broadcast emails are emails that go out to everyone on your list at that time. But people who join months or years (or even days) down the road wouldn’t see this email. Some people strictly use broadcast emails while others strictly use follow up emails.
If you do use follow up emails, make sure everything stays up to date. If a link gets broken or a site gets deleted, you’ll want to make sure you edit and repair it in that email so that future subscribers don’t see it.
Chapter 4: Blogging to Bring Visitors to Your Site
As you embark on your journey to lead a niche market, you’ll need to share ideas and thoughts as well as opinions and news on your new blog platform. Some people always ask how they can get traffic pushed to a new site.
A better way to look at this is to work on how you can pull traffic into your site, using creative and valuable content that gets posted to your blog. Make sure you don’t stick with only using text content.
A good variety of images and videos will help break up the text and make your blog more interactive. You can get images to use on your blog using stock photo sites. Some of the best ones are:
- iStockPhoto.com – A site where you pay to use the images and there are thousands of stock photos in many sizes that you can use.
- DepositPhotos.com – The same as iStockPhoto – choose amid a wide array of niche pictures.
- MorgueFile.com – A free stock photo site where you don’t have to pay, but you may need to give credit to the photographer, so make sure you check the rules for each photo.
Don’t worry about investing in larger photos. The smallest versions will be plenty big enough for a blog post. You can then write your post, and about halfway down, embed the image.
This is also good for when you share the blog post on social networking sites because it will automatically pull the image into the post. It’s been proven in research that posts with images get more attention than those without.
So what will you blog about? Let’s look at a few ideas to help you brainstorm a list of blog topics. One thing you might want to do is find a printable calendar (or buy one) and jot down potential topics so that each morning, you simply open the calendar and choose the topic.
The topic you choose should be those that your readers are searching for. So using a good keyword tool (free or paid) is a nice way to discover what your audience needs. For example, if you have a golf blog, and you want to know what those readers are searching for, you might start out by entering the words golf training into the keyword tool.
From there, you may see the phrase golf training balls so you click on tat to “drill down” and see what people specifically want to know. You find the phrase golf training balls: foam or plastic and you know that a blog post comparing the two options would be something that your readers might enjoy.
Another thing you can do is post about any breaking news in your niche. For example, if you had a survival site and you wanted to use a news slant, you might choose a current topic like the Zika virus or any sort of economic fluctuation that alarms preppers.
To find out what’s in the news for your niche, you can set up what’s known as a Google Alert, where each day’s news and information hits your inbox. Or, you can simply go to Google and type in a keyword or phrase from your niche and click on search and the news tab.
So for example, if I did type in Zika and clicked the news tab, you would find that the FDA approved the use of mutant mosquitoes that kill Zika infected mosquitoes. And then of course, your blog post could share the details of the news, while continuing to advise your readers of what to do with the information.
Giving your readers tips in a blog post is a great way to develop loyalty. Blog readers love things like, “7 Ways to Keep Wrinkles at Bay” or “5 Tips for Catching More Bass.” Numbered blog posts for tips are very popular.
You can also do step-by-step tip posts. With these, you’re sharing a bite-sized snippet of information, such as, “3 Steps to Improve Your Marriage Today.” They don’t have to be posts with 101 tips.
Q&A sessions are an awesome way to bond with your readers. There are a couple of ways you can do this. Obviously, if you have a blog readership, then you can poll (or survey) your readers and find out what questions they have for you.
But what if you’re new to blogging and don’t yet have anyone to poll? Another good way to conduct a Q&A is to go out and scout out common questions in your niche and answer them yourself.
So your blog post would simply say, “Q&A for FAQ” and you would start off by saying you wanted to address some common questions about survival, or anti aging, or golf or whatever topic you’re blogging about.
You don’t need to fib and say they’re questions that came in from your readers. Be truthful at all times with your audience and they will appreciate the transparency and develop loyalty to you for that.
Another good blog post to make is just about your personal journey within the niche. Cover common struggles you’ve had, successes (big and small) and mindset evolutions.
Chapter 5: Reviewing Products as an Affiliate
Everything you’ve done to this point has been based on the required technical and strategic steps you have to take to set up a thriving business online. Now it’s time to discover how you can monetize your efforts.
One of the easiest ways to earn profits online using your blog and email system is to review other people’s products. This can be a mix of tangible and digital products, depending on your niche – or it might be one or the other.
Pick Your Products Carefully
It’s never a good idea to choose products based solely on what’s on the bestseller list. Although this does indicate a hefty interest and profitability, there have been known duds that get top billing, and you can easily ruin your reputation as a quality niche leader if you blindly recommend random products.
Whether the product is digital or tangible, you want to choose items whose creators have a solid reputation. Brand names matter when it comes to tangible items, and some have a better reputation than others.
Likewise, with digital products, you want to promote vendors who have a strong reputation for supporting their buyers and developing top quality information. Your list expects you to refer them to capable and helpful individuals.
Never simply choose a product based on the price tag and potential commission you may earn, either. You will earn more respect (and ultimately, more money) by recommending products based off their merit, not commissions.
Hands On Reviews of Tangibles
Tangible items are fun to review and if you can buy one once in awhile, they make great reviews for video. People love to see products in action, even if it’s just you taking something out of the box and discussing it.
These are called unboxing videos, and all you do is wait for your product to be delivered and then turn on the camera and record your reactions to what you think as you bring the product out of the box and discuss its features.
If possible, if the product allows for it, then do an instant review of yourself using the product at that time. Or, promise you’ll use it and get back to the reader with a follow up video.
There are many places you can promote tangible items from. Amazon is very popular, but it’s not the only place. You can go to Commission Junction and Share-a-Sale and even sign up directly with sites like Target, Walmart and more to earn a commission.
With sites like Amazon, not only will you earn a commission off of the product you send your blog readers there to buy, but you’ll earn on every item they put in their cart. With Amazon housing such a wide variety of products, sometimes the commission soars as your visitor buys things for their household, for holidays and just because!
Implementation Reviews of Digitals
Digital products are a bit harder to review in one sitting. Information usually has to be applied in order to work – so you can definitely do this in two or more series of blog posts.
Go through the buying process on day 1 and then from that day on, implement the ideas found in the digital course and discuss the results. Don’t give away the product owner’s message to your viewers – but discuss how it’s working for you.
There are many places you can go to find good digital courses to promote in your niche. Some of the more popular ones include ClickBank, JVZoo and Warrior Plus. All of these have a variety of niche products.
Don’t discount the promotion of Amazon Kindle reads, though. You won’t get as much commission off of them, but if you pair the promotion with tangible items, such as an anti aging eBook with supplements or beauty products, it can boost your bottom line quickly.
Promotions Versus Reviews
There’s a big difference between reviewing a product and simply promoting one. A review is where you actually have access to the product and you’re giving insight into your experiences with it.
In certain cases, it’s possible to review a product thoroughly with details and opinions, even if you haven’t held it or implemented it yourself. But in those cases, make sure your readers know what angle you’re speaking from.
A promotion is nothing more than the blast of a link and encouragement to buy something, even if you aren’t familiar with it – what benefits it offers, how it works, etc. Promotions should only be reserved for rare moments when you have full trust in the seller and you’re transparent about the fact that you haven’t had a chance to check it out personally, but you’re aware of the reputation of the seller.
Tips on Making the Most Out of Your Blog Reviews
Blog posts for reviews should be thorough. You want to cover benefits, drawbacks, features and more. Go into the various uses for the product and if possible, detail your own experiences.
In some cases, you’ll find reviews from others who have something negative to say. If this is a case where you have a solution for that problem, go ahead and discuss it (along with your advice on how to fix it).
Use a mix of text and video, but don’t forget to use images, too. Many vendors will allow affiliates to use banner ads that they create for you, or use the product image in your blog post.
Make sure you link using a text hyperlink as well as link the image to the product. You never know how your audience will attempt to click through and you want to cover all bases.
Some people focus all of their time on how long the blog post should be – is 400 words better, or 800 words? The correct answer is, as long as it needs to be. Don’t try adding fluff and filler, but don’t skimp on the information, either.
Chapter 6: Developing an Info Product to Sell
Creating your own information product to sell as both a digital and printable book (in the case of order on demand options), is a great way to brand yourself as an authority figure and earn extra money!
People are always looking for information on a topic, and they want to buy from multiple sources – not just one. They’re looking for nuggets of information not found in other books, as well as different styles of presentation.
For example, have you ever ready a book that felt too stuffy for you? Maybe it was too technical or scientific. There are books on health topics that are like this, and there are the more consumer-friendly reads that speak in a more casual and conversational manner.
Personality goes a long way in setting you apart from the masses. For example, in the diet niche, you can find all sorts of info products, such as:
- Books that are slanted to scientifically explain what happens to your body when you consume different foods
- Books that are written in a drill sergeant manner to kick your rear into action and make you put down that donut and pick up a salad
- Books that are written from a loving standpoint that feel very emotionally motivating and gentle where it coddles you into loving yourself through the nutritional mistakes that you make
- Books that are humorous in nature and make you feel like you can relate to the situation and laugh about it, such as dealing with an uncomfortable naysayer in a funny way
So don’t worry about competition. Even mothers-to-be will gobble up dozens of parenting books before the baby is even born – and consumers usually want to invest in multiple viewpoints.
Decide on a Series Versus a Solo Book
There are two ways you can approach this. You can write a thorough, comprehensive book. Or you can divide your concept up into bite-sized pieces and write shorter books for each one of them.
A series often does well on sites like Amazon in the Kindle section. But you can do both if you want to. For example, you might have a big book on Revering the Anti Aging Process and then smaller books on specific anti aging topics, such as:
- Preventing Dementia
- Keeping Your Mobility Intact
- Reversing Hearing Loss
- Diabetes Care for Seniors
Do Your Research and Write
The key is to first brainstorm everything you want to cover off the top of your head. Doing this allows you to ensure you’re not going to forget to include something you felt was important.
Then start researching. Go into Amazon in the books section and find other books on your topic. Click on the “Look Inside” feature and go straight to the Table of Contents. See what topics are discussed and jot them down.
For example, you may have forgotten to list something like eye wrinkles or age spots in your anti aging book. This exercise will help jog your memory so that your books are comprehensive in nature.
You never want to copy from someone else’s books. Just research what issues need to be covered. It also helps if you go into the books’ reviews and read through the lower rated ones.
Consumers will often tell you if important information is missing (or wrong) and you can make note of it for your future release, so that you meet their needs right out of the gate!
Get a Professional Cover
Some people try to make their own cover, and while it saves money, it also prevents you from making money. Consumers don’t want to buy a book from an amateur. They want to buy a book from a professional.
So invest about $50-70 in having a professional cover made so that your book will sell many copies. A cover should never cost thousands of dollars. That’s for professional publishing houses, not an indie published author.
You can invest in a small image on stock photo sites like DepositPhotos.com or iStockPhotos.com and use that as your image for the book. Send the image to your cover designer and tell then you need a cover created around that.
Make sure you send them examples of professional covers that you think are good. That way, they can design something along the same lines. And look for patterns in the designs that are on the bestseller list in your niche category because there may be some things that attract consumers more than others.
You have several options about where you can publish. Many people choose Amazon Kindle because Amazon sells more books than anything else on its site. It’s a trusted, household brand, too – so consumers aren’t wary of completing a transaction there.
You have the option of only publishing digitally, or using a site called Createspace to also publish a print on demand version of your book. Many consumers prefer holding a physical book in their hands rather than reading an eBook.
Your professional cover designer can usually create a print cover for you and it will add on a bit to the expense. You can always go back later and do this part if you want to start with a digital option only at first.
Another way to publish yourself is to publish the book on your own domain and use a platform like JVZoo.com or ClickBank.com to process the payments through PayPal or credit cards.
To do this, you’ll need to have a sales page ready for your eBook, to explain its benefits and how it will provide a solution to your readers. The good thing about this is that you can often charge more for digital eBooks (such as $27 compared to a $2.99 Kindle book).
But the drawback is, it’s up to you to get traffic to it, whereas on Amazon Kindle, your book is built into a system already filled with potential customers, so your job would be to promote the book in other ways.
You can stay on top of the latest news and publish books online that will take advantage of early trends. For example, if you were in the financial health niche, and you saw the Greece situation brewing, you could create a book about what to do in case of economic collapse and capitalize on the trend and news.
Chapter 7: Recruiting Affiliates and Joint Venture Partners
It’s not difficult to make money online, but it’s a whole lot easier having a slew of others behind you, sending their customers and traffic to your offers to help you do it! Affiliates and joint venture partners are basically one in the same.
But joint venture partners might have a bit more sway in terms of perks and benefits of the promotion. Anyone who is an affiliate can sign up for your product to promote it for a standard commission, assuming you approve them.
But with joint venture partners, the deals can be made behind the scenes to give them perks that other regular affiliates don’t enjoy. You want to open the doors to affiliates and also court top JV partners in your quest to make money online.
What Your Affiliates Need
Your job is to put your product on the market and entice affiliates to sign up to promote it for you. But they’ll need certain details and information, so let’s cover some of the more common aspects of that.
First, they need the specific information about what’s in your product. Detail every element of it – the type of product (audio, eBook, etc.), how many pages or minutes or hours it is total, and what it teaches.
You don’t have to give away all of the information about how to do what it teaches, but just cover what their buyers will learn when they invest in your product.
They also need to know exact launch times. If you have a sale going on for a certain period of time, such as a week-long discount, then you need to specify what date and time (and time zone) that it starts and ends.
If you have a contest running for your affiliates, where those who make the most sales wins money or prizes, then you also need to specify any minimum limitations, prize amounts, and other details.
Make sure you include where they should go to get their affiliate link. You might give them the affiliate page URL on JVZoo, or provide a URL with XXXXX where their username will go if it’s a ClickBank product, for example so they can just fill that in easily.
What Your Affiliates Want
Some vendors go a little advanced with what they provide to their affiliates, so you have to understand that to be competitive, it’s in your best interest to provide for the wants of the affiliates, and not just the necessities.
Swipe files are a good thing to add to your affiliate or JV page. A swipe file is basically a promotion email pre-written by you that your affiliates can cut and paste into their email autoresponder to promote your product to their list.
It gives all the pertinent information, detailing the product itself – but you’ll simply put “INSERT LINK” wherever the affiliate is supposed to paste their unique affiliate link into the swipe file.
Some vendors do a variety of swipe files, such as long emails or short ones, emails detailing the product or those making it somewhat mysterious to get the click-through, and emails that are strategic for the start of a launch versus the last 24 hours for urgency.
Bonus landing pages are another perk you can offer to affiliates who look for vendors who do a little more than the minimum for them. This is where you have one or more bonuses for your customers, and the affiliates can use a landing page that looks like the bonuses are a special deal for their customers.
Earlybird discounts are a perk, too. Affiliates love it when they can tell their customers that from 9-11 AM, for example, the product will be on an even steeper discount than the length of the main sale, which could last 4-7 days.
Many affiliates appreciate notification about the launch with enough time to create a bonus of their own. Having an exclusive bonus to provide a list when you promote someone’s product helps you bring in more sales, and with plenty of time, they can be very competitive for the customers who buy through links based on bonus choices.
Going Above and Beyond for Your JV Partners
Your prime joint venture partners deserve a little extra care and attention. These are the top affiliates who bring in a lot of traffic and sales. Exclusive bonuses for their list can be a great incentive for them to promote you – because it means they don’t have to work on a bonus themselves. But make sure it’s exclusive only for them.
Increased commission of 75-100% from the usual 50% are also a welcomed perk among top joint venture partners. Many refuse to promote on the sale level, and if you have one or more one time offers on the backend, then you can afford to offer 100% on the front end product. Some vendors also provide an early, closed promotion period just for their JV partners.
So for instance, for the first 48 hours, close JVs get to promote solo, and then it opens for everyone else.
Chapter 8: Coaching Others in Exchange for Pay
As you begin developing a taste for Internet marketing, and your advice becomes more sought out by the paying public, you might consider going into the branch of business known as online coaching.
There are coaches for many different types of niches, including:
- Dating and relationships
- Debt and credit repair
- Fitness and health
- Career choices and success
- …even things like playing guitar!
If someone will pay for the information, then chances are, they’ll be willing to pay for one on one coaching or even group coaching that gives them direct access to you so they can pick your brain a little and get feedback.
This is much better than simply downloading an e-course or buying a physical book and not having the ability to ask questions.
Your Only Prerequisite
You can create a blog, promote products, and even craft eBooks about your niche topic. But you shouldn’t attempt coaching without some level of success already under your belt.
Someone who is failing to succeed in relationships, fitness, finances, or music shouldn’t be attempting to teach others (and worse – charge them for it) until they’ve mastered the set of skills beforehand.
Even if you’re overweight by 100 pounds, but you’ve lost the first 25 pounds, that’s enough of a record to let people know you’re succeeding. Always be honest about your qualifications when it comes to coaching.
The Use of Live Forms of Communication
Some forms of coaching mean your coaching client will want live interaction with you. Using a free tool like Skype, coaches can now connect to their clients using immediate text or video streams.
This allows you to coach people all around the globe, without having to spend money to connect to them. You might also have a phone call with your coaching clients, and you can charge by the minute, hour or sell it in bulk packages for a certain amount of calls.
Group Coaching Options
Sometimes people don’t want one on one coaching. It can be too intimidating to them – or it’s too costly. You can also host group coaching for your clients, depending on the topic.
For example, you could have a credit repair or weight loss coaching group. The smaller the group, the better – but some group coaching involves hundreds of participants. The expectations are lower for these in terms of having hands on access to the coach.
You can host group coaching in a private Facebook group, in a membership area set up on a site that you own, or even through the use of private blog posts right on your blog, where you simply password protect the posts.
Whatever you do, you don’t want to disappoint your coaching clients. They’ve paid for whatever access and instructions you promised, so make sure that you uphold those promises.
Part of what makes coaching successful is in helping your client determine their goals. These could be both long term and short term goals. People often get overwhelmed in the very beginning of their journey because they set unrealistic goals, such as something too big or doing something in too short of a time span.
Once you’ve assisted them in goal setting, work on helping them pinpoint their common problem areas. If it’s dieting, then maybe they’re emotional eaters. Or perhaps pre-planning meal is the real issue.
As you help them analyze their problems and work on solutions, just make sure you keep steering them toward final success. Sometimes that means pushing them out of their comfort zone to the next level.
Chapter 9: Supplementing Senior Income as a Service Provider
Sometimes, the thought of starting your own business from scratch is overwhelming. This is especially true if you’re used to working for someone else all these years. Many retirees will welcome the entrepreneurial role, while others just want to fill their time with tasks and earn compensation for it.
One option for you to get started making money quickly, without having to go through the task of launching a website and products, is to work as a service provider. Service providers handle tasks for other online marketers who already have a thriving business.
Perks of Working for Someone Else
With this type of start up business, you can hit the ground running. All you have to do is seek out people needing whatever skills you have to offer, and apply for the job! Most of these jobs are one time tasks, but some can turn into long-term assignments if you find someone you enjoy working with.
Keep in mind that you have full control over who you have as a client. You can enjoy the perks of working with more than one client at a time, if you have enough hours in the day.
There’s no overhead or expenses you have to pay. Typically, the only money you’ll be paying out is the fee charged by platforms where you find this work, and PayPal taking their cut of your income.
But those are usually nominal fees and the great news is, they don’t get paid until you actually get a paying gig. In some cases, such as on sites like UpWork, you might have a small fee to have a profile and be able to bid on more jobs.
Opportunities for Service Providers
So what types of things are considered to be service provider jobs? There are four major ones you can look into, and then you can also find other opportunities just by knowing where to look.
The first is what’s known as a virtual assistant. Consider this similar to an executive secretary of sorts. You’ll be handling a wide variety of tasks, and in most cases, you’ll need to be knowledgeable (or willing to learn) about online tasks, like handling files.
Another opportunity might be ghostwriting for others. If you can write in the same vein as this course, in a conversational manner, then you’ll be a great fit to write someone’s niche content such as blog posts, articles, eBooks, and more.
Another option is to work as a graphic designer for someone. Graphic designers are needed to create website headers, eBook covers, infographics and social media quote posters, to name a few.
You can also find work handling customer service emails. Many top marketers have help desks where the customer creates a support ticket. Then you would go in and find a solution to their problem, such as a missing file or sign up error.
Where to Find Service Provider Jobs
Service provider jobs are all around on what are known as freelance websites. One of the most popular ones is called UpWork, where you can sign up as a service provider and bid on the jobs that you want.
You’ll earn a job satisfaction rating and the higher it is, the more likely you are to get hired in the future by other marketers. You’ll create a profile detailing all of your expertise and then the marketers will review it and see if you’re a good match, at which time they’ll hire you.
You can also find work on other marketing hot spots such as WarriorForum.com, where they have a Warriors for Hire area. There are others, but some of them pay very low and you’ll want to steer clear of those.
Protect Yourself from Scams
It’s not just customers who get taken advantage of online. Service providers do, too. Many marketers mistakenly think that they can mistreat freelancers as if they were an employee of their company (which is also wrong).
You’ll want to check the feedback of the buyer before bidding on their project. Other service providers have the opportunity to leave a review of the buyer, and they’ll tell you if the person paid on time, was difficult to work with – or an absolute dream of a client.
Level Up Your Pay
It’s natural, at first, to want to earn a lot of money, fast – especially if you have experience in the field of the job you’re bidding on. But online, the slate is wiped clean and you have to earn a reputation as a quality provider.
Start out bidding competitively, but just slightly under the competition. Don’t go too low. After each successful project, raise your prices for the next buyer – and ask your clients to leave good feedback for your job well done.
Chapter 10: Ways to Increase Traffic and Sales
Traffic is the lifeblood of your website or offer’s success. Without eyeballs on your offers, no one can hire you or download your product or buy off of your recommendation where you make a consistent income.
Some of the efforts you’ll tackle will help you pull traffic into your site. Others will require you to get out there and push prospective customers to your sales or landing pages during a launch and beyond.
So let’s look at several ways you can stir up interest in whatever it is that you have to offer…
Blogging and Guest Blogging
Blogging is when you create unique articles on your own domain with valuable information and contain your own point of view. You can use keywords in the title and body of your blog content and when Google indexes your site, they can present it to those who go to their search engine and type in those words or phrases.
Blogging is most effective as a means of traffic when you do it consistently – daily, or at the very least, weekly. You want to research your blog posts and ensure that your blogs are up to date and different from the masses.
You can also be a guest blogger for other blog owners. This is when you get brought onboard to craft a unique blog post, and you’re given a byline within the post that exposes their audience to your name, website URL and a brief blurb about you.
You’re probably already a member of various social networking sites like Facebook or LinkedIn. You can join all sorts of niche social networking sites such as Pinterest, Instagram, Snapchat and more.
Using social networks allows you to make friends within the niche community that you hope to lead, providing insight in a free method that leads to them following you on your own domain, where your paid products reside.
Forums are a form of social networking that allow you to participate in solving other people’s problems in an open community. Someone posts a problem, you offer your $0.02, and when people enjoy what you had to say, they can access your profile or signature file that contains a link back to your own site.
Viral Multi Media
Viral multi media isn’t always based on something outlandish like a mom laughing hysterically in a Star Wars Chewbacca mask. Sometimes, things can go viral on a smaller scale – within your niche, and they’re just as effective as a stunt video, if not more so.
You can create videos that get shared by people – using sites like YouTube or Vimeo. You only need simple equipment, like a smart phone, and you can hit the record button and upload it directly without waiting for editing.
You don’t have to use video at all if it feels intimidating to you. You can go viral with other media formats such as images. Images can be used to create what are known as social quote posters.
This is usually a motivating image with an inspiring quote plastered across it. These get viewed and shared a ton on sites like Facebook, whenever people see them in their news feed and like what they have to say. Make sure you brand your website’s URL on the image before it goes viral.
Images can also be used to create informative infographics. If you go to Pinterest, you’ll see infographics used a lot. They’re long, narrow posters of short quick facts and tips within a niche.
Don’t forget that not everything relies on a visual stimulation to get a message across. You can use audio podcasting to create a viral effect. All you do here is record yourself speaking – just like you’re on a radio show, and upload it to iTunes or other platforms.
These traditional methods of traffic generation require you to partner up in many cases with other online marketers, but it’s a great way to create a buzz and build your list with new subscribers and visitors to your site.
What you do is contact several marketers in a similar niche to yours (competitors are great for this purpose) and you all develop something small to give away. It could be a short, 5-page report, for example.
Each of you sends traffic to the single page, which houses a link to each of your offers. When the visitor arrives, they pick and choose whose offers they want and go to that individual’s site to sign up to their list to download the offer.
If you’re new, you won’t have as much traffic to contribute, so you might offer to buy paid traffic in an effort to do your share of bringing in interested parties, while the others can use their own list of subscribers.
Sometimes, you can send offline consumers onto the Internet where they can find your blog, sign up to your list and purchase your product. Offline traffic can be done in a myriad of ways, but you don’t have to go hand out flyers on car windshields.
One of the best methods for finding offline traffic is to et published offline in what are known as trade magazines. Pick up a copy of your latest Writer’s Market book for the current year and look for the trade magazines that fit your niche.
Getting published in a trade magazine is easier than getting published in a mainstream magazine. There’s not a lot of pay in it, but that’s not your goal anyway. Your goal is to attract the readers to your blog using your byline.
This is another option and if done carefully, can provide a rich source of targeted traffic to your blog. Paid traffic can be done in many different avenues. The key is to pay the least amount possible for each click-through to your website.
You can start by purchasing a solo advertisement. A solo ad is basically buying access to a certain number of subscribers on someone else’s list. You’ll write an email for the other person to send out to their list, based on their criteria and specifications.
They’ll send it out for you and get paid for the email blast. You can often see how a seller is rated (meaning whether or not their list was responsive, or if it fell flat). This is a good way to shop for traffic.
Another way to pay for traffic is to use a tool like Facebook advertising. You can create entire campaigns that are targeted according to gender, location, and interests. So if you want to run an ad to people who love survival, they can target that!
Or if you want to be in the golf niche, target your ad to golfers. You can even target the female golfers over age 60 if you want to. Facebook advertising can be done for a little amount (such as $5 a day) or more, if your campaigns become successful.
Making money online as a senior can be a very fun journey if you let it. Resist the temptation to get overwhelmed and try to learn everything in a day – or a week. It won’t happen that fast!
But it is a great way to meet new friends, offer your guidance to others, and earn a nice, tidy sum for your insight. It’s very freeing being your own boss, and working as an online entrepreneur from home is the icing on the cake!